Shout Out to MakeShift

July 19th, 2010

We heard about Natalie Purschwitz a few months ago but during a CREATIVEMIX meeting earlier today her name, and her MakeShift project, came up in conversation yet again as a great example of creative people doing creative things right in our own backyard. Seeing how she’s fresh on the mind I’d better pass this along quick before I get distracted again. Check it out! -Corwin Hiebert

MakeShift is an art and research project that examines the relationships between ‘making’, ‘clothing’ and ‘living’. The basic premise for the project is that for a period of one year starting on September 1st, 2009, Natalie wears only things that she’s made herself. That’s right – she’s working diligently to make all of herĀ  clothes, socks, shoes, underwear, coats, jackets, hats, bathing suits, accessories and anything else she might need to protect her body from the elements while trying to lead a fulfilling life.

Why is she doing this you ask? She’s hoping to gain some understanding of the limitations of clothing and how they affect the development of ideology. Wow. We thought this was a craft project, guess not. Natalie is striving to examine the role of clothing as a form of cultural production.

She’s also got a great online store for those who want to save themselves the hassle of sewing, gluing, weaving, stitching, and molding their own wardrobe – it’s called Hunt & Gather.

Visit her blog and visit her store.

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