Have you read Tribes by Seth Godin? I just finished this bite-sized book, my first by Godin, and though I’m not all that keen on the writing style (a bit too blog-ish) I do feel it was time well spent. I love to read and sometimes when things are busier than normal it’s nice to have a light book that can spark ideas, drum up good feelings, and give a little positive reinforcement along the way; Tribes did this for me.
Since starting my own event production company I’ve never been busier than this past month (Camp Moomba Yogathon & GeoWeb – just two weeks apart). The next big event on the calendar is CREATIVEMIX and I just can’t switch gears that fast (yogi-fest to geospatial uber-tech to artsy-fartsy think tank) so I needed something to ease my brain into a place where I could make that transition. I needed an exercise that would help me prepare for the next 10 weeks of planning. Ultimately I needed to focus on what truly matters when it comes to working towards CREATIVEMIX: building community.
I loved reading Tribes because it spoke directly to the unique planning effort for CREATIVEMIX (and gave me a buzz word to attach to all this work, hehe). We’re calling it Vancouver’s Ideation Conference but it is much more than a conference. The event, by its nature, requires the existence of a community – both before, during, and after October 22. In the spirit of all things Godin, it requires a tribe in order for it to be successful, to truly contribute to the lives of creative people.
The scary part is… one just can’t create a tribe. Despite all the high praise for social and viral marketing it would be foolish to think that we could spontaneously muster up a group of people that want to attend an event like this. Even if we could it’s not how we’d want it to happen – generating demand is overrated with respect to event marketing, meeting demand is vital. When Eileen and I birthed this event (read Behind it All) it came out of a desire to simply connect our creative friends together. That’s it. We’re surrounded by so many inspiring people that it felt like if we don’t do this we’ll miss out on all the fun. When we started planning CREATIVEMIX we’d talk it up with friends as well as people we had just met to see what the response would be and it was clear right from the get-go that it resonated with people (phew). Since January we’ve dedicated ourselves to the discovery of, and connection to, as many local creative leaders and tribes as possible. How fun is that?!
The result has has looked, at times, like we’re pulling together a macro-tribe, though that sounds grander than necessary, even a bit cyborg-ish, sorry. The fact of the matter is: creative people want to be around other creative people and we’re honoured to contribute to that cause. Godin says that “Tribes are about faith – about belief in an idea and in a community” and our hope is that CREATIVEMIX will be a gathering of Vancouverites who share our passion for, and dependence on, creativity, creative expression, and idea making. We want to celebrate and foster the cross-pollination of creativity. We want to see as many tribes come together as possible so that each person can take their own creativity to the next level and contribute to the growth of their own tribes.
We’re having a blast discovering all these tribes, especially the heretic leaders behind them, and we’re really excited about how this CREATIVEMIX community is coming together.
Tell us about your tribe! Okay – now it’s your turn. Our city is full of creative groups, clubs, teams, companies, meetups, projects, charities, schools, and clusters of friends that feed and grow the creative spirit in Vancouver. We want hear about them all! Leave a comment below, send us a DM (@CREATIVEMIXca), or post a comment on our Facebook Fan Page and tell us about the creative tribe(s) you lead or are a part of.
Posted by: Corwin Hiebert
. I’m already a messy writer and so I need the lines, without lines it’s chaos (and not in a good way). The flip-style, though some find it to police-like, is perfect because I don’t have to deal with that horrible seam and I like the amount of vertical real estate for those ideas that belong together (turning a page can kill the flow, I think).
The buzz is building around CREATIVEMIX – literally. As we all know, a lot of creative people drink coffee so we’re spreading the word about the conference using 100% recycled coffee sleeves. 
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