We took in the IDEA Grad Show last night and all I can say is WOW! Each and every time we connect with that crazy group from the North Shore I’m inspired and amazed; they’re likeminded folks for sure.
The depth of creativity that IDEA graduates bring to the table is exceptional and the diversity amoung the group is really something special. What stood out to us this year was how eloquent the new grads were. They spoke about their lives, their work, and most importantly their process and they left us with a deeper impression of who they are and what they offer the market far more than any promotional effort could ever pull off.
That’s where the rubber hits the road as far as I’m concerned: talk about the process I always say (well, I’m saying it now anyway).
When artists and creatives want to market themselves they often make the fatal error of either 1. hiding in a closet (believing their work will speak for itself) or 2. they talk about the end result and how awesome it is (a noisy and desperate plea). The “true” artist and the shameless self-promoter are not all that effective at trying …Read more